By Dave Johnson
Back to (our) Future
Take a look at Oxfam’s report, “Behind the Brands: Food justice and the ‘Big 10’ food and beverage companies.”
A Food System In Crisis
The Behind the Brands report explains, “For more than 100 years, the world’s most powerful food and beverage companies have relied on cheap land and labor to produce inexpensive products and huge profits. But these profits have often come at the cost of the environment and local communities around the world, and have contributed to a food system in crisis.”
Explaining the campaign, the report says, “Oxfam’s campaign focuses on 10 of the world’s most powerful food and beverage companies – Associated British Foods (ABF), Coca-Cola, Danone, General Mills, Kellogg, Mars, Mondelez International (previously Kraft Foods), Nestlé, PepsiCo and Unilever – and aims to increase the transparency and accountability of the ‘Big 10’ throughout the food supply chain.”
“Big Ten” Infographic
The report includes a great infographic showing how just ten multinational conglomerates control almost all of the food and beverage “brands” we all recognize. These ten companies “collectively generate revenues of more than $1.1bn a day.”
These ten companies are:
● Associated British Foods (ABF)
● General Mills
● Mondelez International (previously known as Kraft)
Oxfam’s Behind the Brands website explains the campaign:
Behind the Brands is part of Oxfam’s GROW campaign to help create a world where everyone has enough to eat. Right now, nearly one in eight people on earth go to bed hungry. Sadly, the majority of these people are farmers or farm workers supplying the very food system that is failing them. Yet there is enough food for everyone. That’s an outrage – but we can be the generation that ends this crazy situation.
While the food system is complex and its problems multi-faceted, we know that the world’s largest food and beverage companies have enormous influence. Their policies drive how food is produced, the way resources are used and the extent to which the benefits trickle down to the marginalised millions at the bottom of their supply chains.
Oxfam’s Behind the Brands campaign aims to provide people who buy and enjoy these products with the information they need to hold the Big 10 to account for what happens in their supply chains. In putting together a scorecard based entirely on publicly available information on company policies, we posed the question “what are they doing to clean up their supply chains”?
Visit Oxfam’s Behind the Brands website for more.